Trick Out Your Bag and Win Some Treats in the Which Wich Bag-o-Lantern Contest

Hey, boys and ghouls! Halloween is right around the corner, so to get you in the spirit (get it? spirit?) of the season, Which Wich has launched its first-ever Bag-o-Lantern promotion. Here's how it works. First, go to Which Wich. (That's easy. You do that already.) Then order your favorite wich, take home the bag, and trick it out with the most wicked Halloween-inspired design. Take a picture of your bag-o-lantern, upload it to the Which Wich Facebook wall, tag yourself to the photo, and get all of your friends to like it! The person whose bag-o-lantern receives the most likes will win a $50 gift card; second and third place will get a $25 gift card and $10 gift card, respectively. Visit Facebook.com/WhichWich for all the deets and contest rules. Then get wichy with it! The contest ends October 31 at 11:59 pm CST.

Coca-Cola Freestyle Debuts at the Downtown Dallas Which Wich

Soda fans are in a dither over the new Coca-Cola Freestyle touch-screen fountain dispensers, which debuted in Dallas last month. The folks at Coca-Cola are calling this the soda fountain of the future, and it's easy to see why: the machine dispenses more than 100 regular and low-calorie beverage brands, some of which aren't available anywhere else in the United States except on the Freestyle. Among the brands represented are Coca-Cola (duh), Vault, Dasani, Hi-C, Powerade, Minute Maid, Fanta, Pibb, and Barq's. Sure, you could go ahead and drink just one--say, a Vault Red Blitz or Caffeine-free Raspberry Diet Coke--but just imagine the trillions of suicide combinations available at the push of a button! The Freestyle is a perfect match for Which Wich, where customization rules. So come see us in downtown Dallas to create your own killer combo--which soda would you pair with a Wicked?--or simply customize your sandwich and your soda.

Which Wich Double Meat Wicked® Gets Nicknamed "Lockjaw"

The votes are in, and the Which Wich double-meat Wicked has a new name: Lockjaw. The Wicked made sandwich history--and national headlines--when customer Chad Ettmueller dislocated his jaw while trying to bite into the behemoth at the Which Wich store in Cumming, Georgia, this past March. In response, Which Wich launched a campaign on its website to unofficially renamed the monster wich. LockJaw was the winner.

No doubt Ettmueller has been a good sport. He and his friends and family did a special reenactment on YouTube, and he's done about 60 radio interviews so far. Just today he did a follow-up interview with AOL. In fact, Ettmueller is so in love with Which Wich, he's thinking about opening a franchise.

Which Wich Founder Jeff Sinelli Gets Snapped at MenuMasters in Chicago

Which Wich chief vibe officer Jeff Sinelli, pictured here with Howard Gordon of the Gordon Group, recently attended the 91st annual National Restaurant Association Restaurant, Hotel-Motel Show in Chicago. Nation’s Restaurant News published its recap of the NRA show in its June 14, 2010 edition, including party pics from the MenuMasters awards celebration. Sinelli may not have made it into print (this time!), but you can see this photo and more from the shindig at nrn.com.

photo: Scott Windus Photography

Flag Your Bag and Win a $500 Gift Card to Which Wich

So did you get your favorite wich today? If so you might have noticed the special edition blue Sharpies that just arrived in stores. Why? Because we’re having a contest, that’s why! To celebrate the 4th of July—and to honor U.S. troops—Which Wich launched the Flag Your Bag promotion. Guests are invited to draw their best red-and-blue doodles, take a picture of their patriotic bags, upload their photo to the wall on Facebook.com/WhichWich, and tag themselves to their photos. The bag with the most "likes" will receive a $500 gift card to Which Wich; second and third place will get a $250 and $100 gift card, respectively. The contest ends July 11 at 11:59 p.m., and all the bags will be boxed up and sent to the troops overseas so they "get the picture" of how grateful we are for their service.

Which Wich Now Open in Las Colinas, Texas

This past weekend marked the much-anticipated opening of our newest Which Wich location in Las Colinas, Texas, near our birthplace in downtown Dallas. Come get your hot wiches at 7707 N. MacArthur Blvd., Irving, Texas 75063.

Which Wich Wins Best Place To Get a Sandwich in Dallas

Which Wich was named the Best Place To Get a Sandwich in Dallas in Pegasus News' inaugural DFW's Ultimate Best competition. In order to be a nominee in the Pegasus News poll, businesses had to be named a best by another Dallas-Fort Worth media outlet, such as D Magazine, Dallas Observer, WFAA, Fort Worth Weekly, or Citysearch. (BTW, Which Wich was named Best Sandwich Shop in North Texas in 2009 on WFAA.com.) Even though Which Wich is a national concept, we get all giddy when our hometown shows us some love.

Which Wich and LockJaw Make Jay Leno Headlines