Eating at Which Wich Is an Experience, Not Just a Meal

These are the words of our friends at The Food Channel, but we concur, naturally. We're glad to see they caught the vibe! When the crew was in town filming the Leaders With Guts series with founder and chief vibe officer Jeff Sinelli, he took them on a field trip to the Which Wich corporate store, where the crew prepared all 51 wiches. So what happened? Did they finish all 51? You'll have to read the story to find out.

photos: courtesy of The Food Channel

Which Wich Founder Jeff Sinelli Is a Leader With Guts

Food Channel Pro editor Ellen Koteff thinks Jeff Sinelli is a leader with guts. In the first of the video series aptly named Leaders With Guts, Koteff talks with the Which Wich chief vibe officer about innovation in the restaurant industry, what inspires him, and any new ideas he may have up his sleeve. Watch the video to see if he’s spilling about what’s in store at a Which Wich near you. (photo: courtesy of Food Channel Pro)

Which Wich Founder Jeff Sinelli Gets Snapped at MenuMasters in Chicago

Which Wich chief vibe officer Jeff Sinelli, pictured here with Howard Gordon of the Gordon Group, recently attended the 91st annual National Restaurant Association Restaurant, Hotel-Motel Show in Chicago. Nation’s Restaurant News published its recap of the NRA show in its June 14, 2010 edition, including party pics from the MenuMasters awards celebration. Sinelli may not have made it into print (this time!), but you can see this photo and more from the shindig at nrn.com.

photo: Scott Windus Photography