Vote for Which Wich in the Dallas Observer's Best of Dallas

How do you love Which Wich? Let us count the ways--starting with the Best of Dallas! If you live in Dallas-Fort Worth--heck, even if you don't--you have until September 9 to vote in the Dallas Observer's Best of Dallas 2010 readers poll. There isn't a category for sandwich shop (for shame!), but there are categories for lunch deal, restaurant for kids, dessert, and take-out. But don't say we didn't warn you: the survey is long. However, you can just vote for Which Wich and click through to submit. We won't tell.

Eating at Which Wich Is an Experience, Not Just a Meal

These are the words of our friends at The Food Channel, but we concur, naturally. We're glad to see they caught the vibe! When the crew was in town filming the Leaders With Guts series with founder and chief vibe officer Jeff Sinelli, he took them on a field trip to the Which Wich corporate store, where the crew prepared all 51 wiches. So what happened? Did they finish all 51? You'll have to read the story to find out.

photos: courtesy of The Food Channel

Which Wich Now Open in Fullerton, California

Someone please bring us a frosty Coca-Cola, because we're parched after the summer we've had. And we're not talking about the heat! There have been so many openings in so little time! The newest Which Wich has opened in Fullerton, California (2720 Nutwood Ave., Ste. B), right by Cal State--and just in time for school to start. (Ah, youth. Someone remind us: why were we in such a rush to get out of college again?) Please pay them a visit if you're in the 'hood. They're just dying to make you a hot wich and a cold milkshake.

Which Wich Now Open in Alpharetta, Georgia

Which Wich Superior Sandwiches opened this past weekend in Alpharetta, Georgia. As you can see from this photo, they had what we in the biz like to call a grand opening! If you're in the area, please stop by for your favorite hot wich--with avocado, of course! (Isn't everything better with avocado? Or is that bacon? Or maybe both.) The new store is located at 5250 Windward Pkwy., Ste. 111, and it's open daily from 11 am-10 pm.

Which Wich Sends “Flagged” Bags Filled With Treats to U.S. Troops Overseas

Remember that little promotion called Flag Your Bag? You know, the one where we asked our guests to draw their best patriotic doodles on the backs of their sandwich bags to say thanks to our troops serving overseas? Well, we finally gathered up all of the "flagged bags"--aren't they snazzy?--and stuffed them full of cookies, brownies, and Wich Krispies. Also included in each bag was a letter from chief vibe officer Jeff Sinelli, thanking them for their bravery and service. (Aw.) Then we boxed up the bags, dropped off the packages at the post office, and blew them a little kiss goodbye.

So how did we know where to send the care packages? We asked our Facebook fans, natch, and they provided addresses for their loved ones stationed in Iraq and Afghanistan. (Thank you Leah Guffey Banister, Lauren Nygard, Tiffany Rodriguez, Tina Smith, and Kathy Davenport.) Everybody keep your fingers crossed that the boxes arrive safely!

Say Hello to the New Which Wich Springfield Crew

These cool cats are dying to make some hot wiches! Let 'em show you what they've got at 1155 E. Battlefield St.

Which Wich Opens in Mt. Juliet, Tennessee

We told you we were having a busy summer! Last month we opened three new stores: Coralville, Iowa; Charlotte, North Carolina; and Springfield, Missouri. Then, just yesterday, we opened our first store in Nevada, in Las Vegas. Phew! Now we'd like to welcome the Mt. Juliet store to the Which Wich family. The Mt. Juliet Which Wich is located at 401 S. Mt. Juliet Rd., Ste. 345, in the Providence Marketplace shopping center. The store is open Monday-Saturday, 10 am-9 pm, and Sunday, noon-6 pm. It's the fifth Which Wich in the greater Nashville area. Anyone feel like celebrating with a milkshake?

Tis the Season To Add Avocado to Your Wich for Just $1

We don't have any scientific proof, but we're pretty sure the avocado is the world's most perfect food. (Side note: bacon runs a close second.) So what better way to dress up your wich than with slices of fresh avocado? You can add avocado to any wich for just $1, or you could try one of these tasty creations: California Roll (crab salad + cucumber + avocado), Chicken Cali-Italiano (chicken pesto + Parmesan + avocado), or Buffalo Chicken & Avocado (buffalo chicken + avocado). Heck, try all three. Better yet, let us know your favorite wich + avocado.

Which Wich Opens in Las Vegas, Nevada

Vegas, baby! We’re thrilled to announce our first store in Las Vegas—in Nevada, actually—is set to open its doors today, August 4. The Las Vegas Which Wich is located at 2192 N. Rainbow Blvd., Ste. 100, in the Best in the West shopping center. Store hours are Monday-Saturday, 10 am-9 pm, and Sunday, 11 am-6 pm. Nevada makes 20 states for the Which Wich chain, so we say grab a hot Elvis Wich and celebrate. Remember: what happens at Which Wich stays at Which Wich.

Which Wich Founder Jeff Sinelli Is a Leader With Guts

Food Channel Pro editor Ellen Koteff thinks Jeff Sinelli is a leader with guts. In the first of the video series aptly named Leaders With Guts, Koteff talks with the Which Wich chief vibe officer about innovation in the restaurant industry, what inspires him, and any new ideas he may have up his sleeve. Watch the video to see if he’s spilling about what’s in store at a Which Wich near you. (photo: courtesy of Food Channel Pro)