Why Which Wich?

Which Wich Willow Bend Awarded Food Safety & Sanitation Excellence From City of Plano

2010-10-14T09:08:00.006-05:00

We are very proud to announce that the Which Wich team at the Shops at Willow Bend in Plano, Texas, recently received an award from the City of Plano for Food Safety & Sanitation Excellence. That means that they received the best health scores in the deli/sandwich category from October 2009 to August 2010--including three surprise inspections in August that were near perfect! We think that's pretty wicked awesome.

Trick Out Your Bag and Win Some Treats in the Which Wich Bag-o-Lantern Contest

2010-10-07T12:51:00.005-05:00

Hey, boys and ghouls! Halloween is right around the corner, so to get you in the spirit (get it? spirit?) of the season, Which Wich has launched its first-ever Bag-o-Lantern promotion. Here's how it works. First, go to Which Wich. (That's easy. You do that already.) Then order your favorite wich, take home the bag, and trick it out with the most wicked Halloween-inspired design. Take a picture of your bag-o-lantern, upload it to the Which Wich Facebook wall, tag yourself to the photo, and get all of your friends to like it! The person whose bag-o-lantern receives the most likes will win a $50 gift card; second and third place will get a $25 gift card and $10 gift card, respectively. Visit Facebook.com/WhichWich for all the deets and contest rules. Then get wichy with it! The contest ends October 31 at 11:59 pm CST.

Grub Street Can't Wait for Which Wich To Open in LA

2010-09-02T10:50:00.005-05:00

And, hey, we don't blame them one bit. With a menu "vastly more sophisticated" than the previous tenant, Quizno's, folks in Sawtelle can look forward to Which Wich's superior sandwich experience. Keep your eyes glued to this blog--or find us on Facebook or Twitter--for the latest news on the Sawtelle opening next month.

photo: Tatiana Arbogast/losangeles.grubstreet.com

Vote for Which Wich in the Dallas Observer's Best of Dallas

2010-08-23T14:51:00.007-05:00

How do you love Which Wich? Let us count the ways--starting with the Best of Dallas! If you live in Dallas-Fort Worth--heck, even if you don't--you have until September 9 to vote in the Dallas Observer's Best of Dallas 2010 readers poll. There isn't a category for sandwich shop (for shame!), but there are categories for lunch deal, restaurant for kids, dessert, and take-out. But don't say we didn't warn you: the survey is long. However, you can just vote for Which Wich and click through to submit. We won't tell.

Eating at Which Wich Is an Experience, Not Just a Meal

2010-08-23T14:01:00.009-05:00

These are the words of our friends at The Food Channel, but we concur, naturally. We're glad to see they caught the vibe! When the crew was in town filming the Leaders With Guts series with founder and chief vibe officer Jeff Sinelli, he took them on a field trip to the Which Wich corporate store, where the crew prepared all 51 wiches. So what happened? Did they finish all 51? You'll have to read the story to find out.

photos: courtesy of The Food Channel

Which Wich Now Open in Fullerton, California

2010-08-23T09:51:00.002-05:00

Someone please bring us a frosty Coca-Cola, because we're parched after the summer we've had. And we're not talking about the heat! There have been so many openings in so little time! The newest Which Wich has opened in Fullerton, California (2720 Nutwood Ave., Ste. B), right by Cal State--and just in time for school to start. (Ah, youth. Someone remind us: why were we in such a rush to get out of college again?) Please pay them a visit if you're in the 'hood. They're just dying to make you a hot wich and a cold milkshake.

Which Wich Now Open in Alpharetta, Georgia

2010-08-20T09:25:00.006-05:00

Which Wich Superior Sandwiches opened this past weekend in Alpharetta, Georgia. As you can see from this photo, they had what we in the biz like to call a grand opening! If you're in the area, please stop by for your favorite hot wich--with avocado, of course! (Isn't everything better with avocado? Or is that bacon? Or maybe both.) The new store is located at 5250 Windward Pkwy., Ste. 111, and it's open daily from 11 am-10 pm.

Which Wich Sends “Flagged” Bags Filled With Treats to U.S. Troops Overseas

2010-08-09T11:54:00.012-05:00

Remember that little promotion called Flag Your Bag? You know, the one where we asked our guests to draw their best patriotic doodles on the backs of their sandwich bags to say thanks to our troops serving overseas? Well, we finally gathered up all of the "flagged bags"--aren't they snazzy?--and stuffed them full of cookies, brownies, and Wich Krispies. Also included in each bag was a letter from chief vibe officer Jeff Sinelli, thanking them for their bravery and service. (Aw.) Then we boxed up the bags, dropped off the packages at the post office, and blew them a little kiss goodbye.

So how did we know where to send the care packages? We asked our Facebook fans, natch, and they provided addresses for their loved ones stationed in Iraq and Afghanistan. (Thank you Leah Guffey Banister, Lauren Nygard, Tiffany Rodriguez, Tina Smith, and Kathy Davenport.) Everybody keep your fingers crossed that the boxes arrive safely!

Say Hello to the New Which Wich Springfield Crew

2010-08-06T10:07:00.007-05:00

These cool cats are dying to make some hot wiches! Let 'em show you what they've got at 1155 E. Battlefield St.

Which Wich Opens in Mt. Juliet, Tennessee

2010-08-05T07:18:00.000-05:00

We told you we were having a busy summer! Last month we opened three new stores: Coralville, Iowa; Charlotte, North Carolina; and Springfield, Missouri. Then, just yesterday, we opened our first store in Nevada, in Las Vegas. Phew! Now we'd like to welcome the Mt. Juliet store to the Which Wich family. The Mt. Juliet Which Wich is located at 401 S. Mt. Juliet Rd., Ste. 345, in the Providence Marketplace shopping center. The store is open Monday-Saturday, 10 am-9 pm, and Sunday, noon-6 pm. It's the fifth Which Wich in the greater Nashville area. Anyone feel like celebrating with a milkshake?

Tis the Season To Add Avocado to Your Wich for Just $1

2010-08-04T14:24:00.005-05:00

We don't have any scientific proof, but we're pretty sure the avocado is the world's most perfect food. (Side note: bacon runs a close second.) So what better way to dress up your wich than with slices of fresh avocado? You can add avocado to any wich for just $1, or you could try one of these tasty creations: California Roll (crab salad + cucumber + avocado), Chicken Cali-Italiano (chicken pesto + Parmesan + avocado), or Buffalo Chicken & Avocado (buffalo chicken + avocado). Heck, try all three. Better yet, let us know your favorite wich + avocado.

Which Wich Opens in Las Vegas, Nevada

2010-08-04T07:42:00.002-05:00

Vegas, baby! We’re thrilled to announce our first store in Las Vegas—in Nevada, actually—is set to open its doors today, August 4. The Las Vegas Which Wich is located at 2192 N. Rainbow Blvd., Ste. 100, in the Best in the West shopping center. Store hours are Monday-Saturday, 10 am-9 pm, and Sunday, 11 am-6 pm. Nevada makes 20 states for the Which Wich chain, so we say grab a hot Elvis Wich and celebrate. Remember: what happens at Which Wich stays at Which Wich.

Which Wich Founder Jeff Sinelli Is a Leader With Guts

2010-08-02T16:54:00.008-05:00

Food Channel Pro editor Ellen Koteff thinks Jeff Sinelli is a leader with guts. In the first of the video series aptly named Leaders With Guts, Koteff talks with the Which Wich chief vibe officer about innovation in the restaurant industry, what inspires him, and any new ideas he may have up his sleeve. Watch the video to see if he’s spilling about what’s in store at a Which Wich near you. (photo: courtesy of Food Channel Pro)

A Shout Out to the Which Wich Team in Coralville

2010-07-26T16:36:00.007-05:00

They look like a fun bunch, don't they?

Look What We Dreamed Up at the Which Wich Menu Conference 2010

2010-07-23T13:41:00.005-05:00

What? You think you can come up with something better?

Chad Ettmueller Can Still Eat a Double Meat Wicked®

2010-07-19T13:15:00.008-05:00

You may recall this little story about a Georgia man named Chad Ettmueller, who dislocated his jaw while trying to bite into a double-meat Wicked sandwich. (Did we mention he works for a company that structures large lawsuit settlements?) The story has received a lot of media attention since early March, and, now, Christopher Quinn of the Atlanta Journal Constitution has written this follow-up story. We’re happy to report that after everything he’s been through, Chad isn’t afraid to tackle a Wicked.

photo: Chris Dunn/AJC

Which Wich Opens 3 New Locations: Springfield, Coralville, and Charlotte

2010-07-19T08:01:00.007-05:00

This has been a vibeacious summer for Which Wich! We’re opening new stores—and spreading the vibe—all over the country. Charlotte, North Carolina, is getting its first Which Wich (1600 E. Woodlawn Rd., Ste. 260), in the Park Town Village Shopping Center (above), just a five-minute drive from SouthPark, Myers Park, and Dilworth. A second Which Wich is opening in Springfield, Missouri (1155 E. Battlefield St.), just three miles down the road from the first, near St. John and Cox South hospitals. Coralville, Iowa, is also getting a Which Wich (925 25th Ave.), so folks in the Iowa City area can get their Wicked on at two convenient locations.

Congratulations to the Winners of the First-ever Flag Your Bag Contest

2010-07-12T12:45:00.003-05:00

The “likes” are in, and congratulations are in order for Caroline Kohler Radtke, Dan Gremminger, and Bhavna Sharma, who came in first, second, and third in the inaugural Which Wich Flag Your Bag contest. (Pictured, left to right: Caroline, Bhavna, and Dan.) Grand prize winner Caroline, a graphic designer by trade, says she loved this contest because it got her back to her roots: drawing with pencils, pens, markers, chalk, and, of course, Sharpies! She says the design popped into her head one day while she was running. “I rely on my running for two things,” she says. “My sanity and good design ideas.”

For the Which Wich Flag Your Bag contest, guests were asked to draw their best patriotic doodles on the backs of their sandwich bags and upload pictures of the bags to our Facebook wall. We were blown away by the quality and creativity of the submissions! The competition was fierce, but it was all for a good cause (and we’re not just talking about gift cards, people): to say thank you to the U.S. troops who protect our freedom every day. The winning bags—and all others gathered from our more than 100 stores—will be sent overseas in a care package filled with cookies, brownies, and Wich Krispies. Thank you to all of the “artists” who participated and to those of you who voted. And best wiches to the troops!

Coca-Cola Freestyle Debuts at the Downtown Dallas Which Wich

2010-07-09T11:15:00.000-05:00

Soda fans are in a dither over the new Coca-Cola Freestyle touch-screen fountain dispensers, which debuted in Dallas last month. The folks at Coca-Cola are calling this the soda fountain of the future, and it's easy to see why: the machine dispenses more than 100 regular and low-calorie beverage brands, some of which aren't available anywhere else in the United States except on the Freestyle. Among the brands represented are Coca-Cola (duh), Vault, Dasani, Hi-C, Powerade, Minute Maid, Fanta, Pibb, and Barq's. Sure, you could go ahead and drink just one--say, a Vault Red Blitz or Caffeine-free Raspberry Diet Coke--but just imagine the trillions of suicide combinations available at the push of a button! The Freestyle is a perfect match for Which Wich, where customization rules. So come see us in downtown Dallas to create your own killer combo--which soda would you pair with a Wicked?--or simply customize your sandwich and your soda.

Last Chance To Flag Your Bag

2010-07-08T15:01:00.005-05:00

By now you've heard about the Flag Your Bag contest. To recap: we're asking guests to draw patriotic doodles on the backs of their bags using red and blue Sharpies. Why? To honor our troops overseas. The troops will receive care packages filled with patriotic bags expressing your sentiments, along with cookies, brownies, and Wich Krispies. To enter, simply upload a photo of your decked-out bag to our Facebook wall. The photo with the most "likes" by 11:59 pm, Sunday, July 11, will receive a $500 gift card to Which Wich. Second and third place winners receive a $250 and $100 gift card, respectively. It's not too late to win!

The Club Emerges Victorious at the Which Wich Tournament in D'Iberville, Mississippi

2010-07-07T16:24:00.000-05:00

This is why we love our Which Wich fans. On January 6, a group of wich lovers in D'Iberville, Mississippi, launched a Which Wich tournament to determine which wich is the best. After many weeks of eating and thorough documentation, the club defeated fellow finalist pork tenderloin on July 7. One of the team's bloggers, Vincent, had this to say about the winner: "The club's turkey, ham, and bacon form a sturdy meat tripod upon which to build the perfect sandwich. This Which Wich Wednesday, one team of judges went with avocado, honey mustard, and spicy mayo, while another put its faith in a generous helping of coleslaw. Either way it was a success."

But here's what America really wants to know: is Zach Galifianakis living in D'Iberville? If not, it's surely his doppelganger. But we digress. A special thanks to the dedicated Which Wich tournament participants. And, hey, nice job on that board!

Which Wich Double Meat Wicked® Gets Nicknamed "Lockjaw"

2010-07-01T16:31:00.000-05:00

The votes are in, and the Which Wich double-meat Wicked has a new name: Lockjaw. The Wicked made sandwich history--and national headlines--when customer Chad Ettmueller dislocated his jaw while trying to bite into the behemoth at the Which Wich store in Cumming, Georgia, this past March. In response, Which Wich launched a campaign on its website to unofficially renamed the monster wich. LockJaw was the winner.

No doubt Ettmueller has been a good sport. He and his friends and family did a special reenactment on YouTube, and he's done about 60 radio interviews so far. Just today he did a follow-up interview with AOL. In fact, Ettmueller is so in love with Which Wich, he's thinking about opening a franchise.

Which Wich Founder Jeff Sinelli Gets Snapped at MenuMasters in Chicago

2010-06-23T13:16:00.000-05:00

Which Wich chief vibe officer Jeff Sinelli, pictured here with Howard Gordon of the Gordon Group, recently attended the 91st annual National Restaurant Association Restaurant, Hotel-Motel Show in Chicago. Nation’s Restaurant News published its recap of the NRA show in its June 14, 2010 edition, including party pics from the MenuMasters awards celebration. Sinelli may not have made it into print (this time!), but you can see this photo and more from the shindig at nrn.com.

photo: Scott Windus Photography

Flag Your Bag and Win a $500 Gift Card to Which Wich

2010-06-22T16:50:00.002-05:00

So did you get your favorite wich today? If so you might have noticed the special edition blue Sharpies that just arrived in stores. Why? Because we’re having a contest, that’s why! To celebrate the 4th of July—and to honor U.S. troops—Which Wich launched the Flag Your Bag promotion. Guests are invited to draw their best red-and-blue doodles, take a picture of their patriotic bags, upload their photo to the wall on Facebook.com/WhichWich, and tag themselves to their photos. The bag with the most "likes" will receive a $500 gift card to Which Wich; second and third place will get a $250 and $100 gift card, respectively. The contest ends July 11 at 11:59 p.m., and all the bags will be boxed up and sent to the troops overseas so they "get the picture" of how grateful we are for their service.

Which Wich Now Open in Las Colinas, Texas

2010-06-21T09:51:00.001-05:00

This past weekend marked the much-anticipated opening of our newest Which Wich location in Las Colinas, Texas, near our birthplace in downtown Dallas. Come get your hot wiches at 7707 N. MacArthur Blvd., Irving, Texas 75063.

Which Wich Wins Best Place To Get a Sandwich in Dallas

2010-06-17T12:33:00.001-05:00

Which Wich was named the Best Place To Get a Sandwich in Dallas in Pegasus News' inaugural DFW's Ultimate Best competition. In order to be a nominee in the Pegasus News poll, businesses had to be named a best by another Dallas-Fort Worth media outlet, such as D Magazine, Dallas Observer, WFAA, Fort Worth Weekly, or Citysearch. (BTW, Which Wich was named Best Sandwich Shop in North Texas in 2009 on WFAA.com.) Even though Which Wich is a national concept, we get all giddy when our hometown shows us some love.

eDiets Names Which Wich Healthy Restaurant of the Month

2010-06-01T11:42:00.000-05:00

Weight loss and healthy eating website eDiets.com has just named Which Wich "Healthy Restaurant of the Month." The website helps readers make smarter eating decisions when dining out by featuring delicious healthy meals at their favorite restaurants each month. Read the full article here. For the healthy wiches (all under 500 calories) selected by Healthy Dining Finder click here.

Which Wich and LockJaw Make Jay Leno Headlines

2010-05-28T09:18:00.000-05:00

Which Wich Support Center Welcomes Summer Interns

2010-05-27T19:38:00.000-05:00

Which Wich is excited to welcome two superior summer interns to our team. Leanna Schofield, a marketing major at Spring Arbor University, will be working with our marketing department. And Stephen Friedberg, a business and psychology major at Texas Christian University, will be rotating through the various Which Wich departments over the course of the summer. Welcome aboard Leanna and Stephen, we look forward to your help over the next three months!

Three New Colorado Locations Now Open

2010-05-03T20:57:00.001-05:00

Colorado is rich in wiches! Three new Which Wich locations have opened in the last week, making Colorado one of our fastest growing states. The new stores are located in Broomfield, Grand Junction, and Highlands Ranch. And check back for another Denver location coming soon! Broomfield: 4490 West 121st Avenue, Suite 8, Broomfield 88020; Grand Junction: 1125 Patterson Road, Grand Junction 81506; Highlands Ranch: 1100 Sgt. Jon Stiles Dr. Ste. 107, Highlands Ranch, 80129.

Which Wich Promotes MUFSO

2010-04-23T14:37:00.000-05:00

Founder of Which Wich Jeff Sinelli leant a helping hand to MUFSO (Multi-Unit Franchise Store Operator) conference by appearing in a video to promote this year's conference in Orlando, Oct. 3-5. MUFSO's theme this year is Mission Impossible. Click here to watch the promotional flick. Special thanks to Courtney Sinelli for writing the film and to YesGoProductions for filming. See you at MUFSO!

Which Wich Is #1 on 2010 Fastest Growing Restaurant Chain List

2010-04-23T14:16:00.000-05:00

Which Wich is the fastest growing restaurant chain in the U.S. and Canada according to Chain Store Guide's just released 2010 list. CSG composes its fastest growing 50 list by considering companies with at least 20 operating units, and measuring growth by number of new locations in the last five years. Which Wich has opened almost 90 new locations since 2006 and is quickly growing nationwide. Following Which Wich on the list are Salad Creations and Five Guys Burgers and Fries. www.chainstoreguide.com

Which Wich Opens Strong In Buffalo Airport (BUF)

2010-04-16T20:12:00.000-05:00

Today marks two milestones for Which Wich: we opened our first location in New York (our nineteenth state) and the location also happens to be our first in an airport. If today's sales and ease of operations are any indication of how well Which Wich works in an airport setting, we think you'll be seeing Which Wich in a lot of airports soon. Buffalo Niagara Airport (BUF) across from Gate 18, Cheektowaga NY 14225.

Which Wich Now Open In Wylie, Texas

2010-04-08T08:55:00.001-05:00

Our newest Which Wich location is now open in Wylie, Texas (a suburb of Dallas). Come get your hot wiches and welcome the team at 3360 W FM 544 #900, Wylie, Texas 75098. (972) 442-1441.

Vote For An Honorary Name For The Wicked® Wich

2010-04-07T13:10:00.000-05:00

Don't forget to vote! Visit our homepage to help us name an honorary wich for customer Chad Ettmueller. And join our VIBE CLUB while you're voting to get all of the latest Which Wich news and promotional offers delivered via email or text message.

CNBC Reports on Ettmueller's "Wicked" Experience With Locked Jaw

2010-04-07T12:51:00.000-05:00

CNBC is one of the many media outlets reporting on Chad Ettmueller's "jaw-dropping" experience with a double meat Wicked Wich. Read Jane Wells' entertaining article here.

Which Wich Makes Franchise Times' Fast 55 List

2010-04-05T13:36:00.000-05:00

For the second year in a row, Which Wich has made the Franchise Times' Fast 55 List. This year Which Wich is honored to be one of only five quick service restaurants that made the list (and only two sit down restaurants made the list). The Fast 55 compares companies that have been franchising for five or fewer years, and the franchises must show consistently positive unit growth during the period. As the world and the economy changes, so do the type of businesses that are most popularly franchised. The Fast 55 shows the current climate has produced many new health and fitness related franchise business models, yet restaurant-related franchises remain strong. As the article points out, people always have to eat, so there will always be a demand for creative restaurant concepts. www.franchisetimes.com

News Spreads About Which Wich Customer Who Opened His Mouth A Little Too Wide

2010-03-16T09:14:00.000-05:00

News about Chad Ettmueller's experience dislocating his jaw while trying to eat a Wicked® wich is spreading across the country. Click here to see the latest coverage by the Los Angeles Times. Nation's Restaurant News also reported on the story, which you can read here.

Which Wich Now Open In Searcy, Arkansas

2010-03-10T22:37:00.001-06:00

Another big first for Which Wich...the first location in Arkansas opened today! Come try our hot wiches at our newest location: 3511 E. Race Avenue, Suite 200, Searcy, Arkansas 72143. Congratulations to our Searcy team!

You Tube Video Tells Story of Wicked® Wich Victim

2010-03-09T20:46:00.000-06:00

To watch a video of Chad Ettmeuller's experience with the Wicked® wich, click here.

Which Wich Founder Visits "Locked-Jaw" Customer

2010-03-07T12:24:00.000-06:00

Chad Ettmueller in the hospital last week after attempting to bite into an extra meat Wicked®

Jeff Sinelli with Chad yesterday in Atlanta

Jeff Sinelli, founder of Which Wich, travelled to Atlanta yesterday to visit customer Chad Ettmueller, who as we previously reported, got his jaw stuck open while attempting to bite into an extra meat Wicked® sandwich. Chad's official diagnosis was a double dislocation of the mandible, which was corrected with manipulation surgery. We are happy to report that Chad is in good spirits and is on the mend. He's looking forward to eating more Wicked® wiches in the future, just nix the extra meat.

Which Wich Customer Gets "Locked Jaw" While Trying To Bite Into An Extra Meat Wicked®

2010-03-05T21:15:00.000-06:00

Here's a story we almost can't believe. One of our loyal Which Wich customers in Atlanta, Chad Ettmueller, recently ordered a Wicked® sandwich with extra meat but wasn't able to eat it. When Chad went to take his first bite of his delicious-looking customized wich, his jaw locked and his mouth became stuck open! Chad was treated at three local hospitals over a course of 10 hours and was then released. He still can't have his extra meat Wicked® because the doctors ordered him to avoid solid foods for three weeks, but he did say he'd still have our shakes in the meantime! Chad, Which Wich wishes you a speedy recovery!

Which Wich Named "AllBusiness AllStar" For 2010

2010-03-03T12:54:00.001-06:00

D & B Digital has released its list of the top 300 franchise companies for 2010, and Which Wich has made the list for the second consecutive year. The purpose for the rankings is to let would-be franchisees decide which franchise opportunities are right for them. According to D & B, the ranking formula places particular emphasis on financial strength of the companies and draws upon an in-depth financial analysis to ensure the winners have a strong financial foundation to survive and prosper in these recessionary times. Visit the rankings list online at www.allbusiness.com/allstar-franchises.

Hendersonville, TN Which Wich Opens To High Sales

2010-02-22T09:22:00.000-06:00

Thanks to all the Which Wich fans who have been frequenting the newest Which Wich in Hendersonville, Tennessee. The location has been booming since it's opening day last week. Keep coming in...you've got over 51 hot wiches to try! 112-C Saundersville Rd., Suite C #300, Hendersonville TN 37075.

Which Wich In Johnson City, Tennessee Now Open

2010-02-10T12:31:00.000-06:00

There may be snow on the ground, but Which Wich is serving up HOT WICHES at our newest location now open in Johnson City, Tennessee. Come on in and warm up with our toasted wiches and just-out-of-the-oven cookies. 1069 Hamilton Place Dr., Suite #B-7, Johnson City, TN 37604.

Austin Has A New Which Wich At Anderson Mill

2010-02-06T20:40:00.000-06:00

The newest Which Wich opened at Anderson Mill in Austin yesterday to strong sales on its very first day in business. The official grand opening celebration will be this Wednesday, February 10, and at this location from 4 p.m. until 9 p.m. regular wiches will be only 99 cents each! Come celebrate with us and enjoy the Which Wich vibe at 13450 Research Blvd. Suite 239A, Austin Texas 78750.

Photos From 100th Store Opening in Edinburg, Texas

2010-01-14T20:16:00.000-06:00

Thank you to Gabriel Castle for these photos of Which Wich's 100th store opening in Edinburg, Texas. 100 strong and just getting started!

Today Is The Day! Which Wich Opens Its 100th Location!

2010-01-12T09:12:00.000-06:00

Six years and one month after we opened the first Which Wich in downtown Dallas, we've reached a huge milestone--our 100th location opens today! The 100th store is located in Edinburg, Texas, our home state, and one of the 18 states that are now home to Which Wich Superior Sandwiches. With many more locations on the way, we hope you'll find us across the entire country and internationally very soon. Our sincere thanks to everyone...customers, franchisees, vendors, area directors, store teams, and corporate team...who have helped to make this success a reality. Best Wiches!

Come visit Which Wich in Edinburg at 1412 West University, Edinburg, Texas 78539.

Louisiana Here We Come!

2010-01-10T20:14:00.000-06:00

Which Wich has finally made it's way to Louisiana! You can now enjoy wiches in Bossier City. This location is our 99th store (look for #100 very soon!), and Which Wich is now going strong in 18 states. Our superior Bossier City team can't wait to see you at 376 Boardwalk Boulevard, Bossier City, Louisiana 71111.

Which Wich Now Open In Cumming, Georgia

2010-01-08T10:20:00.000-06:00

Which Wich is proud to announce the opening our fourth Georgia location in Cumming, a suburb of Atlanta. The Cumming location is located in the outdoor lifestyle center The Avenue Forsyth at 410 Peachtree Parkway, Suite 4150, Cumming, 30041. The Avenue is an open-air, pedestrian friendly destination offering dynamic shopping and dining concepts. Thank you Georgia Which Wich fans and congratulations to our fantastic Cumming team!

Thank You Texas Which Wich Customers!

2010-01-06T20:51:00.000-06:00

Today across Texas, Which Wich customers enjoyed customized wiches for just 99 cents--our way of saying thank you to our loyal customers. Participating Texas locations were packed with hundreds of people and at times ordering lines stretched out the doors and on to the streets! We appreciate your patience and we hope you enjoyed our special day-long promotion. Thank you for your patronage and keep spreading the Which Wich vibe!

Which Wich Tops RestaurantChains.net Quarterly Growth List...Again

2009-12-27T19:59:00.000-06:00

RestaurantChains.net just published its most recent list of the Top 20 Fastest Growing Concepts and Which Wich was again in the number one spot. Which Wich is now found in 18 states and is quickly approaching it's 100th location!

Santa Brought A Which Wich To Coppell

2009-12-23T23:28:00.000-06:00

Just in time for the holidays, there is a now a Which Wich in Coppell, Texas! Come help us celebrate at 120 S. Denton Tap Rd., Ste. 160, Coppell, Texas 75019. And don't forget about Which Wich gift cards...they're great for everyone on your holiday shopping list.

Happy Birthday Which Wich!

2009-12-15T22:08:00.000-06:00

Today marks the 6 year anniversary of the first Which Wich! To celebrate the occasion, Which Wich's original location in downtown Dallas served free wiches today to anyone wearing yellow. As you can see, some customers got pretty creative to receive their free wich! It was quite an entertaining and successful birthday party. Thanks to all of our awesome customers for showing your Which Wich VIBE!

Albuquerque Which Wich Wins Best Lunch Spot In The City

2009-11-29T23:48:00.000-06:00

Congratulations to our fantastic Albuquerque location, which won best lunch spot in the city from Albuquerque The Magazine! www.abqthemag.com Which Wich Albuquerque is located in the Bricklight District at 2300 Central Avenue SE, Ste D, Albuquerque, NM 87106.

7 Days, 3 New Which Wich Locations

2009-11-20T19:55:00.000-06:00

Wow, things are moving fast around here. In the last week we've seen three new Which Wich locations open, all in our home state of Texas. Come visit our newest additions:

Cedar Hill FM 1382, Ste 212, Cedar Hill, Texas 75104

Missouri City (Sienna Village) 8840 Highway 6 #100, Missouri City, Texas 77459

Houston (Midtown Crossing) 510 Gray Street, Houston, Texas 77002

And thank you to the Which Wich teams who made these exciting new locations happen!

Which Wich Now Open in Stephenville, Texas

2009-11-11T23:30:00.000-06:00

Which Wich has had its eye on Stephenville, Texas for a long time, and now our first location there is finally open. Congratulations to the entire Stephenville team! Come have some wiches at 2811 W. Washington St., Stephenville, Texas 76401.

Which Wich Opens First Location in North Carolina

2009-10-22T22:15:00.000-05:00

Which Wich opened its first North Carolina location in the great city of Raleigh today. We are thrilled to be in North Carolina and excited about this great location and its enthusiastic team! We look forward to developing many more locations throughout the state. Come visit number one at 4025 Lake Boone Trail, Suite 130, Raleigh, North Carolina, 27607. (919) 800-0032.

Which Wich Works With Launch Agency

2009-10-20T21:53:00.000-05:00

Which Wich is pleased to announce that we are currently working with Dallas-based Launch Agency to create new marketing and advertising materials. The goal is to develop impactful campaigns and materials to further advance Which Wich brand awareness and to drive additional traffic to the stores. Michael Boone, Launch Principal and loyal Which Wich customer, commented, "Which Wich has a great concept and brand, which is a head start in an extremely competitive segment of the restaurant industry." Look out for the new initiatives, set to debut in late 2009.

Which Wich Wins Best Sandwich Shop On Austin's A-List...Again!

2009-10-08T16:33:00.000-05:00

Thank you, Austin! Which Wich has once again won Best Sandwich Shop in Austin with an overwhelming 42 percent of the ballots. According to Austin360.com, the closest runner-up was Thundercloud with just 22 percent of the vote. Behind Thundercloud were brands such as Schlotzsky's, Jimmy John's, Texadelphia, Texas French Bread, and Jersey Mike's. To read the entire article click here.

Dallas Morning News Business Section Reports On Which Wich

2009-10-06T08:33:00.000-05:00

The Dallas Morning News business writer Karen Robinson-Jacobs recently wrote a feature titled "Restaurant chains minimizing risk with smaller stores" that discussed how some restaurant chains, including Which Wich, are adjusting to the current financial climate. To view the entire article click here. Excerpt below.

Jeff Sinelli Names New Executive Team For Which Wich

2009-09-15T09:31:00.000-05:00

Mayor of Naperville, IL Attends Which Wich Opening

2009-09-10T21:45:00.000-05:00

The city of Naperville, Illinois is so enthusiastic about their new Which Wich location that the mayor, George Pradel, 20 chamber of commerce board members, local news crews, and plenty of other Which Wich fans all attended the official opening and ribbon cutting ceremony. Congratulations to franchisees Sheila and Mike Hosler, and thank you Naperville for your support! Which Wich Naperville, 2728 W. 75th St., Ste. 120, Naperville IL 60564.

Which Wich Joins Healthy Dining Finder

2009-09-10T10:11:00.000-05:00

Which Wich has joined forces with www.healthydiningfinder.com to provide nutrition-conscious diners with an easy way to find restaurants offering healthy menu items. Consumers who visit healthydiningfinder.com can enter a zip code and price range and search results will identify nearby restaurants participating in the program. Click on the restaurant's logo, and a list of the restaurant's qualifying menu items with corresponding nutrition information becomes available. All featured menu options meet Healthy Dining's nutrition criteria, based on recommended guidelines by leading health organizations, and are approved by Healthy Dining's team of registered dietitians.

Our Healthy Dining features include the Buffalo Chicken, Chicken, French Dip, Ham, Meatloaf, Montecristo, Roast Beef, Thank You Turkey, and Turkey Pastrami wiches. Another reason to eat at Which Wich!

Which Wich Wins Highest Growth In Sub Category

2009-08-28T10:57:00.000-05:00

RestaurantChains.net has just named Which Wich the winner of the QSR Sub Category for significant growth over and above our peers in the last year. RestaurantChains.net features winners in six categories from over 7300 restaurant chains that they interview and verify every trimester. Which Wich had the highest unit/percentage growth over all the other restaurants in the sub category. For more information click here.

High Sales at Oklahoma State University's Which Wich

2009-08-26T11:11:00.000-05:00

Oklahoma State University picked Which Wich over the other usual sandwich shops to build a location at the Kerr-Drummond Residence Hall. The location is now open and is experiencing record high sales of almost $7,000 a day! Thank you OSU!

Indiana Opens Its First Which Wich

2009-08-17T19:43:00.000-05:00

Which Wich can now be found in 16 states! Our first location in Indiana is now open at 1430 West Carmel Drive Suite 140 in the city of Carmel, 46032. Ladies and Gentleman, start your wiches!

Now just 34 states and a whole world to go.

Another Houston Which Wich Opens Today!

2009-08-14T11:37:00.001-05:00

Which Wich has received an overwhelming enthusiastic response from the Houston market, and we are proud to present another Houston location for our fans. Old Spanish Trail opens today! Come get your wiches at 8505 South Main St. #150, Houston Texas 77025.

Which Wich Now Open In Carlsbad, CA

2009-07-23T12:27:00.000-05:00

Which Wich in Carlsbad, CA has just opened and is already packing in the crowds. This is Which Wich's fourth location in Southern California and we look forward to many more! 1935 Calle Barcelona, Unit 172, Carlsbad, CA 92009.

Another Which Wich For Frisco, Texas

2009-07-21T19:57:00.000-05:00

Frisco likes Which Wich so much, we're building more locations there. Come visit our just completed location at Preston Lebanon Crossing, now serving up wiches at 5404 Preston Road, Suite 104, Frisco, TX 75034.

Which Wich Voted Best Sandwich Shop in North Texas

2009-07-19T12:52:00.000-05:00

In an effort to keep this blog as global as possible, we normally don't report on the local awards that Which Wich wins. But we couldn't help but share this one since it's our home town. Which Wich was voted the 2009 Best Sandwich Shop on WFAA.com. This was determined by online votes, and over 60,000 votes were received. Thank you Dallas Fort Worth for making us your favorite! Click here to see the results.

Which Wich #3 on "Future 50" List

2009-07-09T10:57:00.000-05:00

Restaurant Business magazine has just released its yearly "Future 50" list--the fastest growing restaurant chains between $25 million and $50 million in annual sales. The magazine states that the chains selected "have proven their concepts while still maintaining their entrepreneurial spirit." We are happy to announce that Which Wich is ranked #3 on this prestigious list!

"The Future 50 exemplifies the best this industry has to offer," said Sam Smith, Editor in Chief of Restaurant Business. "Innovation and flexibility are important traits at any time, but particularly during this current economic climate. The Future 50 winners have demonstrated a commitment to these entrepreneurial skills that have helped build their chains." Winners are featured in the July issue of Restaurant Business.

Which Wich would also like to congratulate our friends at Genghis Grill, a chain also founded by WW creator Jeff Sinelli, for their placement in the top 10 of the Future 50 list.

Happy Birthday!

2009-07-02T23:09:00.000-05:00

Happy Birthday to Which Wich Founder and CVO (Chief Vibe Officer), Jeff Sinelli. Best Wiches for another great year!

Houston-Mission Bend Which Wich Now Open

2009-06-21T21:11:00.000-05:00

Which Wich continues its impressive growth in the Houston area with this new location now open in Mission Bend, 20 miles southwest of downtown Houston. You can find the newest Which Wich at 6800-A Highway 6 South, Houston, Texas, 77083.

Norcross Anniversary Party Specials This Saturday

2009-06-15T08:35:00.000-05:00

Our Norcross, Georgia location is one year old! Come on out to the Norcross Which Wich this Saturday, June 20th, to celebrate and enjoy some great specials including the following:

11pm - 12pm: Free Drink with purchase of Wich & Chips

12pm - 1pm: Free Cookie with purchase of Wich & Drink

1pm - 2pm: Buy One Wich, Get a Second Wich For One Dollar

2pm - 3pm: Free Upgrade to Large Shake with purchase of Small Shake

3pm - 4pm: Complete Meal for $5.25 (Wich, Chips, & Drink)

4pm - 5 pm: Triple Punches for each Wich purchased

There will also be balloons for the kids, anniversary cake, and other give-aways throughout the day. Come celebrate with us this Saturday at The Forum @ Peachtree Parkway, Norcross, Georgia.

First Which Wich In Chicago Now Open

2009-06-13T14:27:00.000-05:00

Thanks to franchisee Mike Hosler, Chicago has its first Which Wich! Chicago is also home t0 Turano Baking Company, the generations-old family business that makes our delicious bread--a key ingredient to our superior sandwiches. Turano provided some special bread for our celebratory opening in Chicago. Come visit the first Which Wich in Illinois! 2728 W. 75th Street Suite 120, Naperville, Illinois 60564.

Make That Three New Houston Locations In One Week

2009-06-12T09:37:00.001-05:00

It's been a big week for Which Wich in Houston. As mentioned below, new Which Wich locations opened at Atascocia Commons and Vintage Park. Now, another new location is open at Bunker Hill Village. Visit number three of our Houston trifecta at Bunker Hill Village, 9758 Katy Freeway #200, Houston, Texas 77055.

Two More Houston Locations Now Open

2009-06-06T22:16:00.000-05:00

Which Wich launched two new locations in the Houston area simultaneously last week--one in Atascocita Commons and the other in Vintage Park. Founder of the chain, Jeff Sinelli, who visited both on opening day, commented, "I am so impressed that both locations were packed on opening day. We continue to experience exceptionally strong openings in the Houston market. Houstonians are really embracing the brand." Look for more locations in and around Houston coming soon. Atascocita Commons, 6713 FM 1960E, Humble, Texas 77346. Vintage Park, 10927 Louetta Rd., Houston, Texas 77077.

AOL Features Which Wich as "Next Big Chain"

2009-06-01T13:03:00.001-05:00

Those of you who use AOL may have noticed a familiar face on its homepage recently. AOL asked its readers to submit their thoughts on what restaurant concept they think will be the next hot chain. After hundreds of responses AOL featured the chains who got the most responses. Which Wich was at the top of the list! Thank you AOL and AOL readers! Check out the full article by clicking here.

Which Wich To Open In Buffalo, New York Airport

2009-05-29T21:38:00.001-05:00

Travelers through Buffalo Niagara International Airport (BUF) will soon be able to enjoy wiches during their journeys. Delaware North Companies Travel Hospitality Services announced today that it will develop Which Wich in the airport by the end of 2009.

Mansfield, Texas Welcomes Which Wich

2009-05-28T10:57:00.000-05:00

Congratulations to franchisees Kris and Paula Garcia, who just opened this great new Which Wich location in Mansfield, Texas. This is the first Which Wich for Mansfield. Come see us at 2041 N. Hwy 287 Bld. A, Ste. 103, Mansfield Texas 76063.

New Location, New Design In Conroe, Texas

2009-05-26T17:14:00.001-05:00

Our newest Which Wich--in Conroe, Texas--features some exciting new design innovations. Come see our new "horseshoe" shaped layout, developed by SMART Restaurant Group. 15260 Highway 105 Suite 136, Montgomery, Texas 77356.

Which Wich Is Now Open In Grand Prairie, Texas

2009-05-25T20:56:00.000-05:00

We are excited to add Grand Prairie, Texas to the growing number of cities that are now serving superior sandwiches! Come visit our newest Which Wich, at 5244 South State Highway 360 Suite 350, Grand Prairie, Texas, 75052.

Which Wich Nutritional Information Now Available On Our Website

2009-04-24T15:54:00.000-05:00

Which Wich has just completed an updated nutritional analysis of all of our menu items with the help of licensed dietician Robin Plotkin. You can now find the full nutritional information for all of our wiches, breads, toppings, beverages and other menu items on our website under our "Menu" section. Click on "Nutritional Information" and review your wich plus your choice of bread and toppings to make more informed choices when you build your wich!

Which Wich in Santa Ana, California, Now Open!

2009-04-14T09:26:00.000-05:00

The Which Wich tour of California continues. We are excited to announce that Which Wich has arrived in Orange County! Come visit our new Santa Ana location at 1945 East 17th Street Suite 106 Santa Ana, California 92701.

East Texas, Here We Come!

2009-04-08T15:58:00.000-05:00

Good news for East Texans! The first Which Wich in the east part of the state opens in Longview TODAY. Please come out to this superior new location...103 W. Loop 281 Suite 430, Longview, Texas 75604.

San Diego Adds A Second Which Wich

2009-04-06T13:44:00.000-05:00

The debut of Which Wich in California is still going strong. Our second location in San Diego is now open and thriving in Pacific Beach, 1001 Garnet Avenue, San Diego, California 92109. Next up, Santa Ana, coming soon!

Edmond, Oklahoma Welcomes Which Wich

2009-04-06T13:23:00.000-05:00

Our first Which Wich in Edmond, Oklahoma just opened and the response has been incredible! Thank you, Edmond Which Wich fans! Keep coming out to see us at 309 South Bryant Avenue #120, Edmond, Oklahoma 73034.

Entrepreneur Magazine Ranks Which Wich #15 of Top New Franchises

2009-03-31T22:40:00.000-05:00

It's a big day for awards around here. We just found out that Which Wich was also ranked #15 in Entrepreneur Magazine's 2009 Top New Franchises List. Click here to see the entire list.

Which Wich Ranks #1 Of Fastest Growing Foodservice Concepts

2009-03-31T22:06:00.001-05:00

RestaurantChains.net, a leading research company for the foodservice industry, just released its February 2009 list of the fastest growing concepts between 50-100 units. Which Wich secured the top spot! To see the full list click here.

Fort Worth Welcomes Another Which Wich

2009-03-29T23:44:00.000-05:00

Our newest location in Fort Worth is located in the city's booming Western Center. 6600 North Freeway #128, Fort Worth, Texas 76137. It is now open...come get your HOT WICHES!

Which Wich Austin Franchisee On FOX News Thursday Morning

2009-03-18T22:15:00.000-05:00

Austin franchisee Cherry Hearn gave an interview to FOX news about the effect of South By Southwest (Austin's famous film and music festival) on business at her downtown WW location. Austinites can watch this feature story on FOX this Thursday morning between 5 a.m. and 9 a.m.

Which Wich Makes Franchise Times' Fast 55 List

2009-03-15T22:16:00.000-05:00

Each year, Franchise Times magazine ranks the "Fast 55" franchises--companies that have only been franchising in the past 5 years, but that have shown impressive growth. This year, the list included franchises in 17 different industries. Of these fast-growing, young U.S. companies, Which Wich ranked number 37. Which Wich's average unit growth from 2002-2007 was a healthy 407%.

Which Wich Now Open In The Woodlands, Texas

2009-03-09T09:51:00.000-05:00

Which Wich just opened in The Woodlands, Texas, and the crowds have been pouring in. Come visit this location, north of Houston, at 1599 Lake Robbins Drive #B150, The Woodlands, Texas, 77380. Thank you, Woodlands WW fans, for the warm welcome!

Clint Black Does Which Wich

2009-03-08T13:42:00.000-05:00

Country music star Clint Black knows where to get a great sandwich. The Grammy Award winner was just spotted at Which Which in the West End location in Nashville.

Finally, California! Which Wich Opens in San Diego

2009-02-16T21:52:00.000-06:00

The Which Wich team is excited to announce that we've finally arrived in California! Our first location (of many) is now open in San Diego. Some of our first customers, pictured above, are fans from our Austin locations. Old fans or new, come on out and experience the Which Wich vibe at 3825 Fifth Avenue, San Diego, CA 92103. You can also add this location "Which Wich Hilllcrest" as a friend on Facebook. See you there!

Which Wich Opens In Springfield, Missouri

2009-02-13T08:59:00.000-06:00

Springfield, Missouri now has its first Which Wich location! We can't wait for you to come on in and try our wiches, shakes, and more. Located at the corner of Highway 65 and Battlefield, 3405 E. Battlefield Rd. Ste. 124, Springfield, MO 65804.

Which Wich's New Menu and the Return of Chris Thomas

2009-02-10T15:46:00.001-06:00

Remember Chris Thomas, the Nashville blogger who ate his way through all 51 of our wiches and blogged about each one? He inspired the creation of our "51 Club" in 2007. Well, we've added eight new wiches to our menu and Chris and his friends were invited back to try our new selections. We asked them to tell us which of the new wiches are their favorites. And the blogger tasting results are as follows....

1st place -- The Caprese (Mozzarella, Pesto, & Tomato)

2nd place -- Chicken Pesto

3rd place -- Triple Cheese Please

4th place -- Bac-Hammon (Bacon & Ham)

5th place -- Surf & Turf (Crab & Roast Beef)

6th place -- Meatloaf

7th place -- Spam® & Egg

8th place -- Spam®

Check out some of the tasters' comments via these links: Blogger 1, Blogger 2, Blogger 3, Blogger 4, Blogger 5, Blogger 6. Come on in and try our new selections for yourself and let us know how you like them!

Another Which Wich Opens In Cowtown

2009-01-30T19:31:00.000-06:00

Fort Worth, Texas is racking up its Which Wich locations! Come visit our third addition to the city, now open at 5735 S. Hulen, Ft. Worth, Texas 76132.

Which Wich Annual Franchise Meeting

2009-01-21T14:40:00.000-06:00

Inauguration balls were not the only balls going on Tuesday evening...Which Wich held its own Black and Yellow Ball--the celebratory event concluding our two-day first Annual Franchise Meeting. We also celebrated Which Wich's five year birthday! Thanks to everyone---franchisees, managers, vendors, corporate team, area directors, featured speakers, friends and family--who made this historic event SUPERIOR, and a HUGE success. You really showed your WW vibe. We are already looking forward to next year's AFM!