Which Wich Accepts Hot Concept! Award

Yellow and black prevailed at the Hot Concepts! Awards Ceremony in Los Angeles, where Which Wich accepted the coveted Nation's Restaurant News' Hot Concept! Award. The Which Wich corporate team, franchisees, area directors, and family members traveled from all over the country to celebrate and spread the good vibes. With our Which Wich-themed attire and custom-made confetti poppers, by the end of the ceremony we had literally painted the whole room yellow and black! Which Wich really is HOT!

The 51 Club Finale!

Blogger Chris Thomas had his 51st wich this Monday--completing his quest to eat and blog his way through our entire menu! To recap the "Chris count": Chris is one of our Nashville customers, who decided to try each variety of our 51 wiches and write reviews on his blog of each wich. Which Wich noticed his entertaining blog reviews and created the 51 Club in his honor. We gave out free 51 Club tee shirts (which list all 51 of our wiches and allow customers to check off each wich as they try them) via our own blog. Then for Chris' 51st wich--The Wicked--we held a celebration at our Cool Springs location. Fifty-one people were at the store at 10:30 a.m. to witness the finale, and the wiches were on the house. Check out Chris' reviews here and enter his contest to win WW gift certificates. Congrats to Chris...we understand if you take a couple days off, but we hope you'll be back soon for more wiches and good vibes! Thanks also to Tyler Andrews for the awesome photos.

Which Wich at Mueller Airport In Austin Now Open...And It's Green!

Which Wich at the Mueller Airport Development in Austin is open today! Congrats to Chris, Brooke, and Della Wilbratte on this fantastic, state-of-the-art addition to the Which Wich family. The Mueller Development promotes Green Urbanism--environmental responsibility at every level. Which Wich was designed to be resource-efficient, use non-toxic and recyclable regional materials, and help maintain and improve air and water quality. So while you're enjoying your wiches, you're also treading lightly! (1201 Barbara Jordan Blvd. Ste. 1210, Austin, Texas 78723).

Ribbon Cutting At Iowa City's Which Wich

The Iowa City Chamber of Commerce held the official ribbon cutting ceremony today for the first Which Wich in the city (and the first in the state of Iowa too!) Congratulations to John and Beth Hanna--our Which Wich Iowa pioneers! (23 Dubuque St., Iowa City, IA 52240).

Which Wich In McKinney Texas Now Open

Come out and see our newest location in McKinney, Texas, complete with a super cool Kids' Zone. Just one more reason your kids will love Which Wich! (8950 State Highway 121, Ste. 310, McKinney, Texas 75070)

Crowds Come Out for Colorado Buffaloes and Which Wich

University of Colorado at Boulder fans came out for a pep rally last Friday in front of Which Wich to support the CU Buffs. Coach Dan Hawkins and the university's president Hank Brown were in the mix, no doubt discussing strategy for the big game Saturday against the Oklahoma Sooners. Whatever they did worked--the Buffs upset the Sooners 27-24 after being down by 17 points in the third quarter. It must have been our wiches!